Waldorf Astoria

The resort and Monarch Beach Golf Links sit on the same stretch of coast, and the work has treated them as one place rather than two assignments — suites and public spaces, the grounds, and the course itself.

The objective was a library rather than a campaign: interiors photographed and filmed in the same pass, and an ongoing run of golf content shot on the course through the year. Coverage of that kind keeps a property supplied — usable across channels, and added to over time rather than delivered once.