Life Time

Life Time brought us on for a monthly retainer, keeping their social channels supplied with original content. The brief was recurring rather than one-off: two to three reels a month, plus stills for each event and promotion we were shooting around.

We worked across the whole club rather than one corner of it, building each month around a different activation — the café, the fitness floor, and events out at the pool. Over the course of the engagement the account grew from around 400 followers to roughly 1,200.